pr & advertising

the old addage that 'any publicity is good publicity' may hold some water, but in today's fast paced news environment what was newsworthy this morning is out of date by lunchtime, so how do you keep up?

Social Networking - this is a really simple way to keep in touch with your customers on a weekly or, if it calls for it, daily basis. sites such as Facebook and twitter serve to provide businesses with a direct and, more importantly, free method of directly communicating your up to the minute news, information, events and offers and driving traffic back to your website with very little effort.

Print Advertising - this really depends on the nature of your business and your target audience. perhaps you're wanting to attract new members to your choir, in which case you only want to place a small advert in the local paper or community news. perhaps you have a new online store, selling a specialist or unique product by mail order so you want to look at national press or specialist magazines but these can come with high price tags.

Online Advertising - again this very dependent on your customers and how you interact with them and the sky really is the limit on what you can spend, but is it all worth it. Pay Per Click advertising on search engines like Google are based on an auction-style bidding system for keywords pertinent to your advert meaning you can get charged for your ad to appear even if it doesn't result in conversion to an enquiry, booking or sale.

Press releases -  a well written, timed and designed press release is a cost effective way to get you noticed in both printed and online media. we can help you identify your target audience, write copy, design and even mailshot your newsworthy information to local and national press, magazines, blogs and online review websites for regular coverage and exposure. by promoting your products in this way you can gauge reactions and interest and monitor success through increased web traffic and sales.